Let us entertain you, let us make you smile - Robert Joseph on the role of the wine industry

Robert Joseph is a wine industry luminary. He’s been in the game for a long time and has observed and considered a great many things. He has launched wine labels, he’s had a decorated career as a wine journalist and along the way he found time to launch the international wine challenge considered by many to be the most rigorous, impartial and influential wine competition, yet interestingly Robert decided long ago to leave the world of wine criticism and pursue more innovative projects including launching French label Le Grand Noir, and his experimental Georgian label K'AVSHIRI. In today’s conversation, Robert shares his candid thoughts on the state of the wine industry. He firmly believes that we’ve forgotten that wine is part of the entertainment world—an industry meant to captivate and delight consumers. With too much noise and confusion, consumers are left bewildered, and this has had serious consequences. Robert challenges the industry to reexamine its purpose, starting with the fundamental question: Why? Every action, every label, every marketing decision must have a clear reason behind it which is communicateable and hence communicated to consumers. Robert’s passion for the industry shines through his sharp insights. I thoroughly enjoyed this conversation and I hope you do to. A huge thanks to Robert for joining me.