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The Cellar Door Podcast
Join lawyer/wine explorer, Tom Massey, in the Cellar Door to hear the stories of the people and wineries in the wonderful world of wine. Tom is joined by winery owners, wine makers and other wine personalities to hear and share their stories, the stories of the wineries and the stories of the wines. It's a podcast about where it all came from and where it's all going.
The Cellar Door Podcast
CDP Insights with Joe Fattorini - Reverse Benchmarking
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Tom Massey
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Season 5
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Episode 24
Welcome to CDP Insights, a Cellar Door Podcast initiative where we stay up to date with market trends and get sharp industry insights. My guest is Joe Fattorini and in this episode we discuss the concept of reverse benchmarking and its relationship with brand growth