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The Cellar Door Podcast
Join lawyer/wine explorer, Tom Massey, in the Cellar Door to hear the stories of the people and wineries in the wonderful world of wine. Tom is joined by winery owners, wine makers and other wine personalities to hear and share their stories, the stories of the wineries and the stories of the wines. It's a podcast about where it all came from and where it's all going.
The Cellar Door Podcast
A Problem of Scale: Technology, Intimacy, and the Future of Wine Sales with Adam Coward
Today’s guest is Adam Coward, someone who’s worn a lot of hats across his career, from tourism in the Top End, to retail and fast-moving consumer goods, and now, to helping wineries unlock growth through Vin Creative and Uno Vino.
Adam’s journey is fascinating because he’s not from a wine background originally, yet he’s bringing in ideas and lessons from other industries that could reshape how wineries think about sales, marketing, and customer experience. We talk about the tough realities small wineries face, why intimacy with customers matters more than ever, and how technology can be used without losing the human touch.
This is a big-picture conversation that still comes back to the cellar door, that pivotal moment when someone walks in, tastes your wine, and decides whether they’ll come back for more.
A huge thanks to Adam for joining me.