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The Cellar Door Podcast
Join lawyer/wine explorer, Tom Massey, in the Cellar Door to hear the stories of the people and wineries in the wonderful world of wine. Tom is joined by winery owners, wine makers and other wine personalities to hear and share their stories, the stories of the wineries and the stories of the wines. It's a podcast about where it all came from and where it's all going.
The Cellar Door Podcast
David LeMire MW: Six Lessons for Smarter Wine Marketing
It’s been a while between drinks - but David LeMire MW has been busy flying the flag for Australian wine around the world and returns to The Cellar Door Podcast after a whirlwind year that’s seen him travelling through Portugal’s Douro and Dão regions, opening a new award-winning tasting room at Tolpuddle Vineyard, and collecting yet another round of trophies for Shaw + Smith and Tolpuddle Chardonnay.
In this episode, we dig into David’s recent article inspired by marketing guru Mark Ritson - unpacking what it really means to market wine well. From the discipline behind good strategy, to why sometimes the smartest move is deciding what not to do, we explore six key lessons every wine business can learn from.
An absolute privilege chatting with David and massive thanks to him for joining me on the CDP.