Travis Schultz on harnessing the connective power of wine

Over the last year, while speaking with people across the Australian wine industry, one name kept unexpectedly coming up in conversation in connection with the Queensland market, not a winemaker, not a sommelier, but a lawyer.

Today’s guest is Travis Schultz, founder of Travis Schultz & Partners, philanthropist, wine writer, and someone who has quietly built some of Queensland’s most respected wine events.

Through events supporting charities including SunnyKids and LifeFlight, Travis has used wine not simply as a product, but as a powerful tool for connection, bringing together winemakers, professionals, community leaders, and wine lovers to raise millions of dollars for good causes.

We discuss everything from the anatomy of a great wine event, to why wine creates a different kind of conversation, through to the upcoming Noosa Concours d'Elegance activation, where Travis and his team will host an exclusive winemakers lunch in the middle of one of Australia’s most spectacular luxury events.

But beneath the wine, the stories, and the philanthropy, this conversation is really about something deeper: the role wine plays in bringing people together.

Ladies and gentlemen, this is my conversation with Travis Schultz.